The Fundraising, Marketing, and Communications Alliance Peer Exchange (APEX) group has launched a new Topic Page in the Alliance Library. Whether you are creating a fund development plan, engaging board members in fundraising, building a brand strategy, or wanting to stay current with ever-changing digital trends, the new topics page is worth checking out. In addition to the topics shown below, it includes the 2021 Nonprofit Communications Trends Report, the COVID-19 Fundraising and Media Outreach Toolkit, and on-demand webinars. 

The Fundraising, Marketing, and Communications APEX group serves as a place to make connections, share ideas, and ask questions among professionals working in fund development, marketing, communications, and public relations. Consider also submitting resources that are valuable to you or sample plans and materials that others can adapt to their work through the form on the Topic Page.

Join the Fundraising, Marketing, and Communications APEX group by updating your profile and participate in the group in the online learning community

Fundraising, Marketing, and Communications Topic Page Resources

Addresses fundraising themes:

Addresses marketing and communications themes:

  • Product (Value Proposition; New Product/Service Concept Development; Branding)
  • Promotion (Social Media; Email Marketing; Google Search; Public Relations)
  • Place & Person (Target Audiences; Engaging Board & Volunteers)
  • Price (Sales for Social Enterprises; Understanding Cost of Goods Sold)
  • Strategic Planning (Annual Marketing and Crisis Communication Plans)

APEX groups are open to all staff at organizations that made their 2021 annual investment. Contact Andrea Chua with questions about your organization.

Contact Barbara Armstrong for more information about the Fundraising, Marketing, and Communications APEX group.