Accelerated Marketing for Surplus Real Estate

Wed, 29 Mar 2017 12:00 pm - Wed, 29 Mar 2017 1:00 pm
Central Time (CT)

Register Online

  • Free for Alliance members
  • $49.95 for nonmembers

Webinar Description

As nonprofit human-serving organizations transition to more home- and community-based models of care, many are being asked to consolidate or repurpose idle physical facilities because the property requires continuous and expensive monitoring and maintenance.

Participate in this webinar to receive a thorough overview of the asset evaluation and accelerated auction marketing processes and learn about the advantages of the accelerated auction marketing process versus traditional methods of selling, leasing, or repurposing surplus real estate.

In addition, hear about experiences of Alliance for Strong Families and Communities member Starr Commonwealth in Albion, Michigan, which in feeling this sector-wide trend, dealt with an ongoing struggle to find a permanent solution for its former youth campus, located in a small rural community. After six years of exhausting the options that had been presented as possible solutions and hundreds of thousands of dollars in maintenance and property preservation, Starr moved forward with what they perceived, at the time, as a last resort—the sale of the asset through auction.

Through working with Tranzon Asset Advisors (TAA), a national real estate auction marketing firm that specializes in the accelerated promotion and sale of real estate assets, a buyer came forward prior to the auction sale with an offer for far more than Starr had expected. The offer was accepted and closed in less than 60 days.

Who Should Attend 

  • Executives
  • Facilities management staff

Level of Learning & Objectives

  • A thorough overview of the asset evaluation and accelerated auction marketing processes
  • Distinguishable differences and advantages of the accelerated auction marketing process versus traditional methods of selling, leasing, or repurposing surplus real estate
  • Why the accelerated auction marketing process is a viable first option, not a last resort


Edward Durnil has over 25 years of service to the real estate and accelerated marketing industry. He started in the business immediately after graduating from the University of Kentucky, and over the past two and one-half decades, he has established a reputation in the brokerage and financial community of reasonable fairness and sound business dealings with a vast array of institutional, legal, and private clientele. His background in sales, development, commercial tenant/owner relationships, and industrial sales have advanced his knowledge and capabilities for clients across the country.

Having conducted over 3,000 real estate auction events with a success ratio of in excess of over 90 percent, Tranzon Asset Advisors (TAA) has been a preferred service provider to numerous clients and institutions.

Durnil and TAA have been approved by U.S. Trustee Offices to conduct bankruptcy auction events and undertake brokerage activities in the following jurisdictions: Western District of Kentucky, Northern District of Ohio, Southern District of Ohio, Southern District of Indiana, Eastern District of Kentucky, Southern District of Mississippi, Western District of Tennessee, Southern District of Illinois, District of Colorado, Central District of California, Middle District of Tennessee, and the 10th Circuit (all bankruptcy courts in the Northwestern United States). He can, if requested, obtain full bonding in any other district or jurisdiction. Further, Durnil has presented expert testimony and position papers in numerous cases regarding valuation, sale, and auction procedures; transactional and financial fraud, and land disputes.

Jordan Conlee is currently a vice president with Tranzon Asset Advisors (TAA) at their corporate office located in Elizabethtown, Kentucky. He is a 2010 graduate of The University of Louisville, where he earned his bachelor’s in business administration with concentrations in finance and marketing.

Conlee has over 10 years of experience as a licensed sales associate and auctioneer, during which time he has taken part in over 200 accelerated auction sales of real estate. In his years with TAA, Conlee has worked closely with numerous Chapter 7 trustees and Chapter 11 debtors in a variety of jurisdictions within the United States Bankruptcy Court. His role has consisted of assisting the client and counsel in the timely and orderly liquidation of real estate assets for the benefit of the respective bankruptcy estates.

Further, Conlee has overseen the sale of assets for lenders, nonprofit organizations and private investors ranging from investment grade residential to high-value commercial real estate and land. These transactions have allowed him to become well-versed and highly knowledgeable in coordinating and structuring a successful accelerated auction marketing campaign that achieves the ultimate goal of maximizing exposure, value, and recovery for the interested parties in the shortest timeframe possible.

Elizabeth Carey is president and CEO of Starr Commonwealth. She joined the organization in 2010, and has almost two decades of experience in the field of social and human services. In her role at Starr, she provides leadership and direction for the organization, and in her previous role of chief strategy officer, she helped shape the future of a number of administrative functions including talent management initiatives, information technology advancements, risk management, accreditation, and research and evaluation.

Carey previously served as executive director of the Michigan Federation for Children and Families and senior vice president and COO for the Alliance for Children and Families (now the Alliance for Strong Families and Communities).

Direct questions to Rehana Absar, associate director at the Alliance, at 414-359-6552. 

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