Filling the Pipeline - Donor Cultivation

The Alliance for Children and Families’ Resource Development Community of Practice email group will start an online discussion about issues related to donor cultivation Friday, May 4, as part of its Friday Food for Thought series.

Join this Community of Practice email group to be included in the discussion. … more

Unleash Your Board's Fundraising Power

Thu, 7 Jun 2012 1:00 pm - Thu, 7 Jun 2012 2:00 pm

In this webinar, participants will learn how their board can reach its full potential and become the organizations best fundraisers.

Central Time

Register Online

  • Free for members of the Alliance for Children and Families

Participants are eligible for Certified Fundraising Executive (CFRE) program credit. Full participation in Unleash Your Board's Fundraising Power is applicable for 1.0 credit hours in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. … more

Back to the Internet

Last month a long-time friend called to commiserate about her brother’s not-for-profit that he had directed for decades. It was a worthy cause. I believed in it when it launched in the 1970’s.

It was ending.

As we spoke on the phone, I looked at the organization’s website. The home page was full of flashy graphical flourishes and many tabs. What was lacking pointed directly to its imminent demise.

The reason the organization existed was buried in a multitude of issues. The screen glowed with three issues in the scrolling banner at the top. Then a drop-down tab listed nine more, plus sub-issues for some. … more

Writing Thank-You Letters that Inspire Future Gifts

Wed, 30 May 2012 12:00 pm - Wed, 30 May 2012 1:00 pm

In this webinar, participants will look at ways to improve thank-you letters, while also taking the necessary steps to start a long-term relationship with a supporter.

Central Time

Register Online

  • Free for members of the Alliance for Children and Families

Participants are eligible for Certified Fundraising Executive (CFRE) program credit. Full participation in Writing Thank You Letters that Inspire Future Gifts is applicable for 1.0 credit hours in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. … more

Network for Good Marketing and Fundraising E-Book

Network for Good offers a free e-book, 10 Resolutions for Online Fundraising and Marketing Success in 2012, which includes tips for following through on key development goals.

Network for Good offers a free e-book, 10 Resolutions for Online Fundraising and Marketing Success in 2012, which includes tips for following through on key development goals:

  • Prioritizing fundraising
  • Making little website changes that have big impact
  • Determining mobile needs and strategies
  • Using social media even more wisely

Download a free copy online.
 

Resource Type: 
Funding Research Sources

Critical Devices: Stewardship, Stewardship, Stewardship

Between 55-65 percent of first-time donors never make a second gift, and only about 10 percent remain active after five years, according to reports from Penelope Burk, president of Cygnus Applied Research and a leading fundraising researcher. That’s some staggering information.

If you consider the monetary impact that decline has on an organization, it’s even more disheartening, as it costs 7-10 times more to acquire a new supporter than to retain existing donors. Moreover, the expense of the “acquisition” is typically 20 percent higher than the revenue actually received from those efforts. … more

Public & Private Funding Alerts

The Alliance for Children and Families provides several resources to keep members abreast of government and private funding opportunities. These free notification services are a members-only benefit. … more

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