Published on Alliance1 (http://alliance1.org)
2012 Advertising Rates & Deadlines
Advertising in the Alliance for Children & Families Magazine puts your brand in front of more than 13,000 nonprofit human service sector senior staff and board members. Learn more about the magazine’s publisher, circulation, and readership.
Discounts are available for Alliance and UNCA member organizations. Contact the Alliance Magazine Department for details.
Four Color Print Ads
Standard Positions
| Contract Rates* | Ad Specs | ||||
| 2X | 3X | 4X | Width | Height | |
| Full Page | $1,450 | $1,350 | $1,250 | 8-3/8" | 10-3/4" |
| 2/3 Page (Vertical) | $1,550 | $1,450 | $1,400 | 5-3/8" | 10-3/4" |
| 1/2 Page (Horizontal) | $1,140 | $1,120 | $1,110 | 8-3/8" | 5-1/4" |
| 1/3 Page (Vertical) | $950 | $900 | $850 | 2-3/4" | 10-3/4" |
Premium Positions
| Contract Rates* | Ad Specs | ||||
| 2X | 3X | 4X | Width | Height | |
| Inside Front Cover | $2,000 | $1,800 | $1,600 | 8-3/8" | 10-3/4" |
| Inside Back Cover | $2,000 | $1,700 | $1,500 | 8-3/8" | 10-3/4" |
| Back Cover (Bottom 2/3 of Page) | $1,700 | $1,600 | $1,500 | 8-3/8" | 7" |
*All rates are per issue. The Alliance reserves the right to refuse ads that do not reflect the organization’s mission, vision, and values. Discounts are available for Alliance and United Neighborhood Centers of America member organizations. Call for details about discounts.
Web Ads
The Alliance reserves the right to refuse ads that do not reflect the organization’s mission, vision, and values. The Alliance will not display more than two home page rotating banner ads, two rotating banner ads per section, four carousel display ads, and one context-specific display ad at the same time.
Home Page
Displays on home page
| Contract Rates* | Ad Specs | |||
| 3 Mo. | 6 Mo. | 12 Mo. | Width | Height |
| Rotating Banner (Large banner at top of Alliance home page) Rotations: Continuous loop of up to 6 banners, with each displaying 8 seconds |
||||
| $3,000 | $5,000 | $7,000 | 728 px | 288 px |
| Rotating Carousel (Revolving carousel of images and ads on Alliance home page) Rotations: Continuous loop of up to 12 carousels, with four carousels displaying at a time in each of four positions for 10 seconds per position (total visibility 40 seconds) |
||||
| $1,200 | $2,000 | $3,500 | 144 px | 90 px |
Section-Specific
Sections include:
- Alliance for Children & Families Magazine publication
- Civic engagement program
- New Age of Aging initiative
- Nonprofit Director publication
- Resource Development Services program
- Severson Center
| Contract Rates* | Ad Specs | |||
| 3 Mo. | 6 Mo. | 12 Mo. | Width | Height |
| Rotating Banner (Large banner at top of sub-section) Rotations: Continuous loop of up to 6 banners, with each displaying 8 seconds |
||||
| $2,000 | $3,500 | $6,000 | 728 px | 288 px |
| Rotating Carousel (Revolving carousel of images and ads within sub-section) Rotations: Continuous loop of up to 12 carousels, with four carousels displaying at a time in each of four positions for 10 seconds per position (total visibility 40 seconds) |
||||
| $900 | $1,800 | $3,250 | 144 px | 90 px |
Context-Specific
Advertiser selects preferred URL for displaying the ad
| Contract Rates* | Ad Specs | |||
| 3 Mo. | 6 Mo. | 12 Mo. | Width | Height |
| Context-Specific Display (Static ad) | ||||
| $900 | $1,800 | $3,250 | 180 px | 180-260 px |
*The Alliance reserves the right to refuse ads that do not reflect the organization’s mission, vision, and values. The Alliance will not display more than two home page rotating banner ads, two rotating banner ads per section, four carousel display ads, and one context-specific display ad at the same time. Discounts are available for Alliance and UNCA member organizations. Call for details about discounts.
Cost-Saving Combination Packages
Package 1: $3,500
- Three full-page ads, placed in three consecutive print editions
- One rotating home page banner, part of six-banner rotation for three months
Package 2: $2,500
- Three full-page ads, placed in three consecutive print editions
- One carousel display, part of 12-carousel display rotation for three months
Contact staff in the Alliance Magazine Department with questions or for more information.
Source URL (retrieved on 11 pm GMT): http://alliance1.org/
2012 Production Calendar
Issue 1
- Ad reservations: Feb. 6
- Artwork due: Feb. 20
- Mailed: March 30
Issue 2
- Ad reservations: May 7
- Artwork due: May 21
- Mailed: June 29
Issue 3
- Ad reservations: Aug. 6
- Artwork due: Aug. 20
- Mailed: Sept. 28
Issue 4
- Ad reservations: Nov. 5
- Artwork due: Nov. 29
- Mailed: Dec. 28
To place your ads, contact Crystal Morgan, marketing manager at the Alliance, at 414-359-6563.
Post new comment